Change4Life aims to help families lead healthier lives by eating well and moving more. Change4Life is now a trusted and recognised brand, with 97% of mothers with children aged 5-11 associating it with healthy eating.
These days, ‘modern life’ can mean that we’re a lot less active. With so many opportunities to watch TV or play computer games, and with so much convenience and fast food available, we don’t move as much, or eat as well as we used to.
Children Getting Active with Change4Life: Are your kids ready to Shake Up?
Public Health England (PHE) and Disney UK, with support from Sport England, are launched a national Change4Life 10 Minute Shake Up campaign to inspire the nation’s children to get more active.
Change4Life’s Disney-inspired 10 Minute Shake Up (10MSU) games help children get active for 60 minutes a day with 10-minute bursts of active fun, inspired by their favourite characters and stories from Disney and Pixar’s Toy Story 4 and Incredibles 2 and Disney’s Frozen and The Lion King.
Currently, just 20% of boys and 14% of girls meet the national recommendation of 60 minutes of moderate to vigorous physical activity every day[i], but simple activities like active play, scooting or walking count too, so by encouraging these, parents can help their children become more active.
Through the 10 Minute Shake Up games, children can develop key physical activity skills including; being strong like Mr Incredible, agile like Simba, or having strong stamina like Elsa.
As well as playing the games, this year the Change4Life website is hosting an online quiz to help children, with their parents, find activities and sports that might be perfect for them to try so that they can continue being active during summer and beyond.
By playing 10 Minute Shake Up games, gaining skills and taking the online quiz, the campaign will act as an inspiration and gateway to other physical activities and sports.
[i] Sport England (2018). Active Lives Children and Young People Survey. Available at:
For More Information on all Change4Life Programmes sign up by visiting: http://www.nhs.uk/change4Life