Active 10


To help combat physical inactivity in adults, a new strand of work from Public Health England’s One You Campaign aims to encourage adults across England to incorporate more physical activity into their life by simply going for a brisk ten minute walk (or more) every day.

The campaign aims to highlight the health and wellbeing benefits of doing ten continuous minutes of brisk walking every day. A regular brisk ten minute walk every day can make you feel better in so many ways. It can boost your energy, clear your head and lift your mood. It also raises your heart rate and can go some way towards lowering your risk of serious illnesses, such as heart disease and type 2 diabetes.

In North Somerset we are promoting Public Health England’s One You campaign which has launched a free new, ‘Active 10’ app, that shows users how much brisk walking they are currently doing each day and provides tips and encouragement on how they can fit ten minute bursts of brisk walking, known as an Active 10, into their day.

One You is created for all adults, but particularly adults in mid-life (40-60 years).  At 40+ there are still a range of small lifestyle changes people can make that have a positive impact on their health and quality of life, now and in the future. Incorporating a ten minute brisk walk, or more, into daily life is just one example of a small change that can have a big impact, particularly for those that struggle to fit other forms of physical activity into their routine.

The main focus of the Active 10 app is showing people:

  • The amount of time they have spent walking
  • The amount of time they have spent walking briskly
  • The number of chunks of 10 minutes of brisk walking they have achieved (known as Active 10s).

Users can set their own goals and the app encourages people to progress up to 30 brisk minutes of walking per day, to meet the 150 minutes recommended by the Chief Medical Officer.

To view further information about Active 10 and how to download the app, click HERE

ACTIVE 10 infographic